Bottom Line (ICYou)

If you already know which diet or exercise plan suits you best for 2025—but struggle to stay
motivated—ICYou (Intensive Care You) can help you stick to your goals. As part of Peak
You, ICYou uses daily text messages grounded in “nudge theory” to keep you on track. Over the
course of 90 consecutive days, these positive prompts will support and reinforce the lifestyle
changes you’ve chosen, helping you turn short-term excitement into lasting habits.

Key Points
• Personal Choice: We don’t prescribe a specific diet or exercise plan because each
individual is unique.
• Daily Support: ICYou sends you a concise text every day—about 300 characters— to keep your
momentum going.
• Nudge Theory: Once you decide you want to make a change, consistent positive prompts can steer
your brain toward the new habit.
• 90-Day Intensive Care: You’ll receive daily messages for three months straight,
helping you cement your transformation.
• Sustained Motivation: ICYou combats the gradual loss of drive by regularly reminding you of your
goals and the benefits of your new lifestyle.

My name is Ken Smithmier, and I’m the creator and founder of Peak You. I know you might be
wondering why I don’t just give you a diet or exercise plan. The answer is simple: I don’t know you
yet. I don’t know your preferences, your schedule, or what truly motivates you. What works for
someone else may not work for you—and that’s okay. The key point is that I want you to choose a
plan or program that resonates with your life. Whether it’s a high- intensity workout or a moderate
walking routine, a ketogenic meal plan or a more balanced Mediterranean diet, the choice is yours.
My role is to help you stay consistent once you decide on that path.

Sticking to a plan over the long haul is usually the hardest part. People often start with
enthusiasm, but over time, real life creeps in: busy schedules, decreased motivation, cravings, and
so on. This drop-off in motivation is what makes so many health resolutions fizzle out after a few
weeks. ICYou exists to prevent that from happening. It stands for “Intensive Care You” because,
like an ICU in a hospital providing constant monitoring and support, this program provides regular,
daily encouragement. Each text is only three or four sentences long, but it delivers a much-needed
“nudge” that says, “Hey, remember why you started this. Keep going—you’ve got this.”

The science behind ICU relies on a concept called nudge theory. Nudge theory suggests that once you
decide to make a positive change in your life, you’re in a mindset where gentle reminders can guide
you toward success. You’ve done the hard part: recognizing that a new habit—like exercising
regularly or eating healthier—will benefit you. Now your brain is open to suggestions that
reinforce your initial choice. By receiving consistent messages that highlight the advantages
of what you’re doing, you’re far more likely to follow through day by day. Over time, these nudges
help mold your mindset so that the new behaviors become part of your identity, not just a passing phase.

Let’s talk specifics: ICYou provides daily texts over 90 consecutive days—no days off, no breaks.
This is far more frequent than the other Peak Pathways programs, which usually span 90 days but
send a total of 48 messages. With ICYou, you’ll get a short motivational message every single day.
Why so often? Because real life doesn’t pause. Stressful moments can pop up at any time, and
it’s exactly during those moments that you might be tempted to skip your workout or hit the
drive-through instead of cooking at home. That’s when a text comes in with something motivational
or insightful—just a quick read that can instantly remind you of your  “why.” This daily dose of
positivity helps sustain your momentum and reminds you that you’re investing in a
better version of yourself.

Another big benefit is that these texts focus on encouragement rather than criticism or
guilt-tripping. Many health programs rely on fear or shame tactics to get you to comply, but ICYou
recognizes that consistent positivity fuels better long-term results. The daily messages aim to
uplift, not berate. If you miss a workout or stray from your meal plan, you won’t receive a
negative notification telling you how terrible that was. Instead, you’ll be reminded that each day
is an opportunity to recommit and move forward. This approach protects your self-confidence, which
is vital for long-term habit change.

In just three months, you can lay the foundation for a healthier lifestyle that feels natural
rather than forced. You’ll likely find that these daily texts become something you look forward
to—a brief moment of reflection or motivation amidst your busy day. The real “intensive care” is
the mental and emotional support that helps keep your health journey on track. No matter what diet
or exercise plan you’ve chosen, ICYou’s consistent, encouraging nudges make sticking with it far
more achievable.

Are you ready to experience true “intensive care” for your fitness and nutrition goals? Head over
to PeakYou.health and sign up for ICYou today. Give it 90 days of consistent nudges, and you’ll be
amazed at the transformation in your daily habits and mindset. Remember, the right plan is the one
you can stick with—let ICYou be the support system that makes it happen. You’ve got this, and we’d
love to be part of your success!

More Peak Pathways – Here

Free Assessments – Here!